Do you think your website needs an update? Most of the time, when the answer to this question is yes, it is for obvious reasons.
It looks old. It has a vibration from the 2000s or even 2010. It makes your brand seem uninspired. You no longer like to send the link to potential customers. It is difficult to update. The list could go on …
Technology and especially web design are moving so fast that the longevity of a website rarely reaches 10 years. This is probably the simplest question: when was the site created? If more than 10 years ago, then go ahead and give it a coat of fresh paint. (We mean a layer of pixelated / web paint, of course.)
A well-done website refresh requires a certain amount of investment: time, resources, people, finances. You must have a number of good, solid reasons to embark on a project of this importance.
So how do you make an informed decision?
We can help you make this decision with a few key questions to ask yourself and your team.
You will notice that our questions go beyond the mere appearance of a website.
Why? Because research shows that while the visual, aesthetic side of the website is important, there are other major areas you need to consider, such as upload speed and responsiveness, among others.
With websites – kind of like a car – appearance matters, but what matters even more.
The best way we can help is to have our designers and developers take a look at your site and assess whether or not it needs an update. The second best way is to highlight 5 key questions you need to answer when considering a site update:
1. Is your site mobile-friendly?
Does your site respond? Have you received this question before? I didn’t really know how to answer? What does this mean: Does your site look good on both your desktop and a mobile phone or tablet? Do the text and especially the images fit the screen well, in any screen size? Is the menu easy to use and are things easy enough to find without scrolling too far?
Trends show that more and more users will access your website from your phone or tablet. Given the diversity of screen sizes in both types of devices, making a mobile version of your current site is simply not practical. You have to be prepared.
A new responsive version of the entire website is the solution that will bring more value for investment, both in time and finance.
2. How many seconds does it take for your website to load?
According to the latest research, users are 3 times more concerned about the loading speed of a mobile website than how it looks. You will read below how important the aspects are, so the fact that users care even more about the loading time is an important thing.
Patience is rare, and online patience – even more so.
If your text and photos don’t appear as soon as the user clicks on your link, you lose a potential customer.
What is the recommended charging time? At SpaceIT we always make sure that the sites we create take less than 3 seconds to load, and our goal is for the websites to load in less than 1 second.
3. Does your website have too many sections, pages, subpages?
There are knowledge-based websites and they require a complex database.
However, most websites do not need more than 5-7 pages and 10-15 secondary pages. In our experience, even having these many pages is a bit of a stretch.
In web design, this is what we call Site Architecture. What this means is how your menu is built, how many pages you have, how many page pages each page has, and how easy it is to find your way around the site. This could also mean that all roads will lead to a contact form or a sale or a subscription.
All the paths of your website should lead to the main call to action.
Moreover, ask yourself: is it easy to find information on your website? How easy is it to read the information? Is the font readable? Is there enough white space so that the information does not feel too crowded and does not tire the eyes? Users need to keep scrolling to get where they need to, or they need to increase the size of the image/font to see something (a big no-no!). a few paragraphs of text/information?
4. Is your website polished and relevant?
Although this is not the most important part, it does matter. Research shows that users form opinions about a website in less than 50ms. This makes the work of web designers hard. They have less than 1 second to make a good first impression. Less than 1 second!
So ask yourself: is your site visually appealing? Ask your team members, ask family and strangers who can give you an honest assessment. Here is a shortlist of items to pay extra attention to and ask about:
- Does the gaze still reflect our identity?
- Does the logo look good?
- Do the fonts used look professional / modern / welcoming?
- Do the fonts match? There are too many?
- Do the colors used look fresh and inspiring?
- Is it easy to read the information on the website?
- How attractive are the header (top) and footer (bottom) of the website?
- Are good quality images used?
Keep asking questions, starting with “What does this look like?”, “How does it feel,” “What kind of vibration do you get from it?” And if the word “vibe” is a little too hipster to your liking, just ask people, “Do you like this site enough to watch it for more than 1 second?”
Now that you have answered these 5 questions, you can make a more informed decision that will most likely guide you to the right solution.
In most cases, it will be one of the following two directions:
You may need minor changes here and there.
This could be in the design, optimization, or SEO department. If you decide to do this yourself or delegate it to a team member, you need to make sure that your bookmark and message remain consistent and that the new items do not match the old ones. If you are unable to do so, we recommend that you get a designer or agency on board to make these changes for you.
You may need a complete website update.
Get a professional team to help you with this. This is definitely where we can come and help. Our team has successfully completed the upgrade projects and knows exactly the areas to be targeted for optimal results. We look forward to taking a look at your website, listening to your needs, and helping you identify the best solutions for you and your business.
Feel free to ask us any other questions, sitting up with us to discuss more.